PRO Europe s.r.l. (Packaging Recovery Organisation Europe), founded in 1995, is the umbrella organisation for European packaging and packaging waste recovery and recycling schemes which mainly use the registered trademark “The Green Dot” as a financing symbol. In its primary role, PRO Europe is the general licensor of the Green Dot trademark for Europe. PRO Europe is the umbrella organisation of 31 national producer responsibility systems engaged in the selective collection and recycling of packaging waste.
The Green Dot has evolved into a proven concept in many countries as a model for implementing producer responsibility. You can find all countries using the Green Dot today here.
‘Green Dot’ systems contribute to the successful implementation of producer responsibility by obliged companies, e.g. producers and retailers. When you see the Green Dot on packaging it means that for such packaging a financial contribution has been paid to a national packaging recovery company.
The main task of PRO Europe’s members is to organize the efficient implementation of adequate national collection and recovery systems, mostly for sales and household packaging. In this way, industrial companies and commercial enterprises are relieved of their individual obligation to take back used sales packaging.
The aim is to ensure the recovery and recycling of packaging waste in the most economically efficient and ecologically sound manner.
Moreover, PRO Europe has concluded cooperation agreements with the similar system in the United Kingdom (“VALPAK”), which manages the use of the Green Dot in the United Kingdom to ensure that all licensees of the Green Dot can easily use labeled packaging worldwide. Use of the Green Dot on packaging in the North American market is possible under a royalty-free license agreement between the company and Der Grüne Punkt/PRO Europe.
For more information about PRO EUROPE please click here: http://www.pro-europe.info.